MOBE Ratings: The average consumer is more knowledgeable than before, and your usual ‘buy now’, or ‘sign up’ may no longer cut it as a call to action. A weak call to action can greatly affect your conversion rates. Below are three MOBE training tips that will help you create the perfect call to action.
Call to actions that are related to your products tends to convert better than generic ones. When crafting copy for your call to action, try to come up with something highly related to what you are offering. For example, when you are promoting MOBE training tools, you could have something as simple as ‘get your training now’, which has a sense of urgency, while telling the prospect where the button is directing them.
Something in It for Customers
If you want to improve your clickthrough rates, create a call to action with a benefit that gives customers a reason to click. When people come across your call to action, they should be able to get a sense of value of the page your button is going to lead them to.
For example, when promoting MOBE training tools, you could choose to have a free business consultation as your lead magnet. After you explain about your business consultation, end it with a call to action like ‘Schedule My Free Consultation’. This call to action gives people a benefit; they get a business consultation, and it also reminds them that the consultation is free. People like free stuff, so you are likely to see more clickthroughs from this that a usual ‘sign up’.
Finally, you want to consider the design of your call to action. Create your call to action to stand out, considering details like color. For example, red can create a sense of urgency, prompting people to click through immediately. Make sure the call to action button color contrasts with the website background so it stands out. You can also consider adding an image to your call to action to give people an idea of what they are buying.
Call to actions are important in improving conversion rates. Different call to actions will work or not work for different websites and products, so you should always create a few and run A/B testing to find out what works best for you.