Matt Lloyd Tips : It is been said that content is king when it comes to digital marketing. This means that your copy is the most important offering you can put out, and if you are in the marketing niche, there is no room for faulty or mediocre content. If your copy writing skills are anything less than excellent, you have to take the effort to improve them.
Below are some of Matt Lloyd’s tips on how you can learn to write great copy that will help you sell more products and gain more authority with your clients.
Learn from Books
Copy writing has been around way before the internet ever existed. That time, people actually studied and practiced copy writing for many years before they gave any advice on it. The internet made is very easy for any mediocre marketers who can put together a campaign or book to call themselves a guru and offer copy writing advice.
One of Matt Lloyd’s recommended books for learning how to write great copy is ‘The Ultimate Sales Letter’ by Dan Kennedy. He also recommends websites like TheGaryHalbertLetter.com
Learning from Successful Offers
You should always learn from something proven to work. Matt Lloyd suggests going to sites like Click bank and find the best-selling offers. Once you find that out, watch their videos and read their sales letters to find out what they are doing right.
The ultimate best way to learn is practice. After you have read all the books and watched all the videos about copy writing, start doing it. Matt Lloyd’s advice is to get into a habit of writing sales emails to your list every day. The more you do it, the better you will get at it, and eventually it will come naturally.
If you want to be successful in marketing, you need to be able to write great copy. Even if you plan to outsource your writing, you will still need to be able to explain exactly what you want to the copywriters, and if you don’t know how to write great copy, you won’t be able to do that.